Balboa Beach Wraps Need Room To Billow

I was using Google analytics and I did some trend analysis on Scott Vitrone with surprising results. At first look, there was very little info to analyze, and knowing Scott and his wonderful work, this surprised me. Of course, I forgot that I live in this delusional bubble called advertising where we think just because someone made us laugh about multi-colored sugar candy that the entire world should not only bow down to him but his chief creative officer too. There are more important things to care about. But one of those things is definitely not people who run fashion shows in restaurants in the strip malls of Newport Beach. That is not more important and we should care about these people less than we care about advertising people. A strip mall restaurant is no place to highlight a breathtaking new line of causal beachwear. There simply is no strutting room. And the flowing pastels of a Balboa beach wrap need room to billow. That is fashion 101. It is an absurd over promise from a strip mall restaurateur and a blatant grasp for the limelight to try to convince a hardworking fashion designer that a front dining room would work and I have already given too many words about it.

So I should not have been surprised when the Google trend graph was blank when I attempted to analyze Vitrone. Except this huge spike in May of 2010. What? Where did that come from? Further research on what can hardly be called a blip, or even a spike, but a seismic upsurge in the graph, further research indicated all the trend info was coming from Milan, Italy. Huh? Did Vitrone fly to Milan in May of last year and strut down Via Vitruvio with that second shirt button naughtily undone? Is that what caused the graphic spire? Did someone stop him and say, you signore should design your own line of shirts. A line of men’s tops, Via Vitrone (pronounced Vi-troh-nay) Pour Homme, shirts designed with casual elegance where you don’t have to be insecure about undoing the second button because THERE ISN’T A SECOND BUTTON. The top button is the third button. Genius Scott. Genius. You should own that spike as well as the city that created it. But please, please listen to me. I know you want to showcase your talents somewhere. But please take great caution when approached by strip mall restaurant owners from Newport Beach. They will promise you the world, but THEY ARE PHONIES.