I bumped into my old boss and good friend Jean-Marie Dru, former Worldwide CEO of TBWA at the Carlton Hotel terrace and got a chance to catch up.
Gerry: It’s good to see you again.
Jean-Marie: Very nice seeing you. How is Saatchi?
G: I’m not there anymore.
JM: Oh. I thought that’s where you went.
G: I did, but I quit a year ago. I started my own agency.
JM: Really? I didn’t know.
G: It was in all the trades.
JM: I read most of them, I didn’t see.
G: You must have missed that issue.
JM: In Adweek?
G: Yes
JM: Hmm. Adage?
G: Yes.
JM Shots?
G: Yes, a lot, most of them.
JM: I don’t recall seeing anything about you or an agency.
G: That’s funny.
JM: Why is it funny? It’s a little sad, no?
G: No.
JM: What is your agency called?
G: Barton F. Graf 9000.
JM: I’m sorry, what?
G: Barton F. Graf 9000
JM: That’s really the name?
G: Yes.
JM: Really?
G: Yes.
JM: Barton what?
G: Barton F. Graf 9000.
JM: Oh well.
LOVE!
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